If an engine can't confidently say what your company does, who it serves and how it differs, it is unlikely to recommend you. We call that an entity gap. Structured data won't fix it on its own, but it is the cheapest place to start.
The essentials
- Organization on your home page: legal name, logo, URL, contact point and sameAs links to your official profiles
- Product or SoftwareApplication for what you sell, with category, offers and audience
- Service if you sell a service, with area served and service type
- FAQPage on pages that genuinely answer common questions
- Article with author and dates on your insights content
- BreadcrumbList so engines understand your site structure
Keep it consistent
Schema works best when it agrees with everything else: your page copy, your directory listings and your social profiles. Use the same company name, the same one-line description and the same category language everywhere.
Write a clear "what we are" sentence
Put one plain sentence near the top of your home page that states what you do, for whom. For example: "Citedly is an AI search optimization service for B2B SaaS and professional services firms." Engines and people both benefit.
Validate and monitor
Test markup with a structured data validator after every template change, and re-check after site redesigns. Broken or contradictory schema is common and easy to miss.
This theme already outputs Organization, Article and FAQPage markup automatically. Entity and schema work is included on every Citedly plan.
