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INSIGHTS · CATEGORY

Research

Research on what ChatGPT, Gemini, Perplexity and Google AI Overviews cite, which sources they trust, and why some brands get recommended.

Research[1]

How to run a 90-day Share of Answer study on your category

3 min · Oct 2026
Research[2]

How to find which third-party sites AI trusts in your category

2 min · Sep 2026
Research[3]

Perplexity vs Gemini: how differently they pick sources

2 min · Aug 2026
The Share of Answer report One email a month. What moved in AI search, by category.